BRAND IDENTITY
I was tasked to design one of the Holiday Inn’s F&B outlets—La Plancha—a Mexican restaurant’s brand identity. Named after the grilling style ‘a la plancha’, which involves high temperature searing with a dash of smoke. The poolside terraza offers Mexican street food and cantina favourites.
CLIENT
Holiday Inn Business Bay
YEAR
2023
AGENCY
Satellite Samurai
ROLE
Brand Designer
Inspired by vibrant Mexican street life and traditional typography in cantina walls, I decided to go with a simple wordmark for La Plancha’s logo, with colour variants inspired by Mexican hand-lettering. The rest of the design language followed with designs seen in street life as well as popular Mexican design motifs.
CREDITS
Designer - Nica Galvez
Photographer - Aki Perez