Revamping Roboland’s Visual Identity
I was tasked with improving the brand’s existing guidelines, retaining its colours and brand fonts while refreshing its creative direction.
Roboland is a children’s edutainment venue showcasing robotics and STEM programs catered to ages 4 and above. It houses Dubai’s first US-certified STEM program, RoboThink, which conducts workshops. The venue features several galleries aimed at teaching children science while having fun. It’s all about “Learning Through Play”.
CLIENT
Roboland
YEAR
2024
AGENCY
Satellite Samurai
ROLE
Creative Designer
With its existing design foundations, I made full use of the brand’s colour palette and emphasized it throughout all creative materials. From its previously white-dominant design, I flipped it to a more colourful approach: gradients, fun hexagons, and robotic gear motifs.
Credits
Creative Designer - Nica Galvez
Account Manager - Kykes Rivera
Photographer - Dexter Dayan