BRAND IDENTITY
The Copperhead
Recently opened, the client tasked the agency to design the brand identity for all their F&B outlets. I was tasked to design the pub’s brand identity with the brief being a quintessential British pub.
CLIENT
Marriott Marquis Dubai
YEAR
2024
AGENCY
Satellite Samurai
ROLE
Brand Designer
Moodboard
Concept
We were given interior concepts to go off from, an eclectic mix of brass, fine art, and industrial/brewery vibes. We then brainstormed on branding concepts and what caught my eye was the interior’s copper-toned hardware—and so, The Copperhead—an apt snake to name the pub after.
The colour palette followed the namesake, with a dark complimentary blue representing the Dubai Creek’s colours.
CREDITS
Designer - Nica Galvez
Photographer - Aki Perez